Over two hundred sixty large egg sculptures designed by notables in art and fashion have been scattered across the five boroughs of New York City. This interactive egg hunt allows egg seekers to use their smart phones and social media to "collect" the eggs and incorporate social media. The big egg hunt is modeled after a similar one held in the UK in 2012. The eggs will be auctioned and the proceeds will benefit art charity, Studio in a School, and Elephant Family, a conservation program. Egg collectors can also win a real Fabergé egg jewelry.
Artist, Jeff Koons, designed the kid-friendly walrus/seal combo egg in the same style as his recent work from the inflatables from the Easy Fun Series (below) - and no egg hunt of this size and scale would be complete without Humpty Dumpty representing the event as he sits front and center in Rockefeller Center (last picture).